How to Use Your Keyword Planner & Board Optimization

Board Optimization Notes:

  • Please note that you will need to ‘live’ update your suggested board titles & descriptions on Pinterest. I do not live update these with an audit in order to give you a chance to add/edit if you’d like.
  • If the description doesn’t fully fit in Pinterest’s allowed characters, I would suggest taking the most relevant pieces of the description and using that. Then, in 3-6 months, adjust and use another part of the description and so on.
  • I recommend updating your boards at least every quarter. Adding in seasonal keywords as well as titles of any relevant pins that are trending. I.e. on a dessert board, “You’ll also find our famous brownie recipe here.”

Keyword Planner Tutorial: