Meet our Founder, Allison Lancaster

My Story:

In 2015, shortly after welcoming my son and navigating a challenging two-week NICU stay, I found myself at a crossroads familiar to many new mothers…return to the traditional workforce or create something entirely new that would allow me to stay home with my baby and support my family.

With a deep-rooted passion for writing, I launched a blog as a creative outlet. I poured my heart into it, learning how to market online and monetize along the way. It wasn’t long before my content was syndicated by the Huffington Post, and I was invited to contribute to platforms like Scary Mommy and TODAY Parents. What started as a personal project quickly became the foundation for something bigger.

As my blog grew, so did my community…and with it, opportunities to support other entrepreneurs. Business owners began reaching out for help with growing their online presence, streamlining their systems, and creating more time for what matters most.

Since then, I’ve had the privilege of building a boutique digital marketing company rooted in real relationships and measurable results. Together with my incredible team, we serve clients locally in the Tri-Cities, TN area and across the globe.

The heart of this business has always been simple: to help others pursue their purpose, grow sustainably, and achieve the freedom they deserve. I’ve walked this journey, and I would be honored to walk alongside you as you build what’s next.