Marketing That Works for Tri-Cities Small Businesses
Are you struggling to keep up with social media, create content, or attract more customers online? You’re not alone. Most small business owners don’t have the time to manage their marketing effectively…that’s where we come in.
Since 2015, we have helped small businesses in Tri-Cities, TN & SW Virginia & across the globe grow their online presence with strategic, done-for-you marketing services. Whether you need social media management, a custom marketing strategy, or expert guidance, we make sure your business stands out—without adding to your already full plate.
How We Can Help
- Social Media Management – We create and post content, engage with your audience, and help you grow online.
- Marketing & Brand Strategy & Consulting – Need a plan? We craft a customized brand & marketing strategy tailored to your business goals.
- Workshops & Training – Want to learn how to market your business better? Book a private session or team workshop.
- Much More
Why Work With Us?
We’re local, experienced, and invested in this community—my family calls the Tri-Cities home, and the small businesses here have a special place in my heart. When you work with us, you get:
- One-on-one, personalized support (no big agency hassle)
- A marketing strategy that fits your unique business & budget
- Real results that drive more customers through your doors
Johnson City, TN Office: 423-212-8448 | By Appointment Only
A Note from our founder
Hi, I’m Allison, and I’m so glad you’re here!
The Tri-Cities isn’t just where we do business—it’s home. My husband and I are raising our kids here, and this community means everything to us. I’ve spent over a decade helping small businesses grow online, but my passion truly lies in supporting the incredible local businesses that make this area special.
I know firsthand how overwhelming marketing can feel when you’re running a business. That’s why we take a personal, hands-on approach—no big agency hassle, just real, results-driven strategies tailored to you. When you work with us, you’re not just another client—you’re a neighbor, a fellow business owner, and part of the community we love.
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Just started working with Allison and so far it's been great! Very happy to have her support!
Baking a Moment
Allison is a Godsend to me. She really keeps on top of everything. I don't even have to think about it anymore.
Diana Callaghan
Allison has been so amazing! Her wealth of knowledge has definitely helped me to not only save time and money but has also vastly improved my business as a whole!... read more
Krystel Spann
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Working with Allison has been a very positive experience for me personally and for my business. She is so knowledgeable and has great ideas for the best (and most efficient)... read more
Amanda Luhn
Allison is one of the best! She is thorough, thoughtful, helpful, and has great integrity. You can tell just by meeting her. She's the go-to Pinterest person in our blogging... read more
Jodie Randolph
Allison Lancaster is the Pinterest master!
Catherine McCord
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The best when it comes to online accounts and everything you can think of in this day and age of Pinterest, GWS and such. Highly recommend.
The Grumpy Olive (The Grumpy Olive)
I’ve worked with Allison on several projects over the past few years and her and her team have always been so helpful, timely, and professional. They’ve helped manage key aspects... read more
Nyssa Tanner
We've been working with Allison and her team for several years now and her expertise in Pinterest has been game-changing for our online publication. Would not hesitate to recommend... read more
Will Tang
Proud Member Of:
Our Most Popular Services for Tri-Cities, TN & SW Virginia Small Businesses:
Social Media Management in Kingsport, Johnson City and Bristol
- Account Setup and Optimization: Creating and optimizing profiles on platforms like Facebook, Instagram, Twitter, LinkedIn, and others.
- Content Creation: Developing high-quality, engaging content (images, videos, posts) tailored to the business’s brand and audience.
- Content Calendar Management: Planning and scheduling posts to ensure consistent and timely content distribution.
- Community Management: Engaging with followers, responding to comments and messages, and fostering a community around the brand.
- Social Media Advertising: Creating and managing paid ad campaigns to increase reach, engagement, and conversions.
- Analytics and Reporting: Monitoring social media performance and providing detailed reports on key metrics and KPIs.
Digital Marketing in Kingsport, Johnson City and Bristol
- Search Engine Optimization (SEO): Optimizing the business’s website to rank higher in search engine results.
- Email Marketing: Creating and managing email campaigns to nurture leads and keep customers engaged.
- Content Marketing: Developing blog posts, articles, and other content to attract and retain customers.
- Website Design and Development: Creating and maintaining a professional, user-friendly website.
- Online Reputation Management: Monitoring and managing online reviews and mentions of the business.
- Influencer Marketing: Partnering with local influencers to promote the business and reach a wider audience.
Strategic Services in Kingsport, Johnson City and Bristol
- Digital Marketing Strategy: Develop a comprehensive digital marketing plan tailored to the business’s goals and target audience.
- Brand Development: Helping to define and develop the business’s brand identity and voice.
- Market Research and Analysis: Conducting research to understand the market, competition, and customer preferences.
- Training and Consultation: Providing training sessions and consultations to help business owners and staff understand and utilize digital marketing tools effectively.
Brand Strategy & Consulting
- Brand Identity Deep Dive: A comprehensive audit and refinement of your brand’s visual and verbal identity to ensure consistency, clarity, and connection across all platforms.
- Messaging and Positioning Strategy: Crafting elevated, story-driven messaging that communicates your value, attracts your ideal audience, and sets you apart in your space.
- Signature Offer Development: Strategic refinement or creation of your core offer to align with your goals, pricing structure, and brand positioning so your services truly reflect your value.
- Visual Content Strategy: Creative direction for photo, video, and design assets that align with your brand’s tone, personality, and market positioning to ensure visual cohesion at every touchpoint.
- Customer Journey Mapping: A high-level audit and optimization of how potential clients discover, engage with, and convert within your brand ecosystem designed to increase trust and revenue.
- Website and Digital Presence Audit: A strategic review of your online platforms including website, email, and social with clear, actionable recommendations to improve flow, user experience, and conversion.
- Content and Launch Planning: Bespoke content strategy for upcoming launches, seasonal campaigns, or evergreen marketing complete with a calendar and messaging roadmap.
- CEO Strategy Intensives: One-on-one sessions to realign your business model, refine your visibility strategy, and create a high-level action plan grounded in clarity and growth.
- Brand Storytelling and Founder Narrative: Personal brand development and storytelling strategy that captures your unique voice, mission, and why so your audience connects on a deeper level.
- Full Service Brand Strategy and Execution: A luxury done-with-you partnership that blends strategy, creative, and implementation designed for business owners who want elevated clarity and white glove support from start to finish.
Public Relations Services in Kingsport, Johnson City and Bristol
- Media Outreach and Press Coverage: Securing local and national media placements through targeted outreach and relationship building.
- Press Release Creation and Distribution: Crafting professional press releases for launches, events, and major business milestones.
- Crisis Communication Support: Strategic messaging and communication planning during sensitive or high-stakes situations.
- Earned Media Strategy: Developing campaigns that generate organic buzz and media attention for your brand.
- Speaker and Feature Placement: Positioning clients as thought leaders through podcast interviews, guest posts, and panel opportunities.
Additional Services in Kingsport, Johnson City and Bristol
- Event Promotion & Corporate Event Planning: Promoting local events through social media and other digital channels.
- E-commerce Marketing: Implementing strategies to drive sales for online stores.
- Local SEO: Optimizing the business’s online presence to attract local customers through search engines.
Here’s what a few of our clients are saying about our work:
“This working relationship has truly been a match made in heaven; since I met you, there’s a sense of ease and flow in my business that I would have never thought possible in my first year!
Allison, I am so grateful to God that I met you. Truly. And you can quote me on that!”
“I’m so happy with your services and so glad that I made the move!”
“I am SO SUPER HAPPY! Thank you so so much for EVERYTHING you have done….you have read my mind and then you have tweaked, added, have redone and then you have put the SHINE on everything! Thank you, thank you, thank you! I absolutely love it! “
Local Accolades
KOSBE Award Finalist
WJHL Remarkable Women Finalist
What you can expect from us
- Our mission is to provide streamlined excellence in both all of our interactions as well as the work we provide. Customer service is our number one priority every single day.
- We respect your business and schedule. We know that you’re busy so we won’t bug you with useless emails or make you join a Facebook group just to be able to connect to us.
- We believe in personal connection, not a cookie cutter strategy. We have a passion for serving small business owners in the Tri-Cities, TN area & across the world and want you to know that we are cheering you on. When you win, we win.
- We are here to support you, handle the tasks that need to be done and not add stress to your life.
- We will do everything we can to ensure that our work together is successful.
- We put every effort possible into never making a mistake in any part of our work with you. That being said, we’re also humans…if we make a mistake, we own it. We will do everything that we can to fix it.
Who We Serve:
What We Offer:
We offer customized social media, public relations and digital marketing strategies for small businesses in: Johnson City, Kingsport, Bristol, Elizabethton, Jonesborough, Bluff City, Piney Flats, Gray, Erwin, Church Hill, Mount Carmel, Colonial Heights, Bloomingdale, Surgoinsville, Gate City, Weber City, and Blountville.