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Allison Lancaster

Allison Lancaster

Online Business Management & Virtual Assistant Coaching

Meet Our Founder, Allison

My Story & My “Why”:

Not long after giving birth to my son in 2015, I was faced with the decision that many new mothers have had to make: to return to work or leave their career behind to stay at home with their new baby. After a 2 week NICU stay, I found myself wondering daily: how could I stay home, raise this new baby, & bring in some extra money to support our family?

Writing has always been a passion of mine so, I started a blog. I learned along the way how to monetize & market, and my blog became my passion project.  It was this creative outlet that had been missing from my life. My blog following grew pretty quickly and almost immediately, I had posts syndicated by the Huffington Post. From there, I was asked to write articles for Scary Mommy, TODAY Parents, and more!

It was through the world of blogging that I started to gain clients who wanted me to help them grow their online presence, organize their businesses and take their time back.

Since 2015, I have been blessed with business growth that has allowed me to hire an amazing team and offer them the opportunity to live their dreams.

On top of that? I get to work with the most amazing clients in the world, who are also…living out their dreams!  I’ve been there, I’ve done it & would LOVE to help your goals, become your reality.

You Can Do Anything, But Not Everything

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Education/Experience:

  • Bachelor of Science – Business Administration, Gardner-Webb University
  • Certificate in Women’s Entrepreneurship – Cornell University
  • 8 Years Corporate/Private Event Planning
  • 5 Years Corporate Executive Assistant in Large Health Care System
  • 5 Years Online Business Owner/Entrepreneur

As Seen On:

I was on a call yesterday with a client who said " I was on a call yesterday with a client who said "I am so glad that I have you in my corner for Pinterest...several SEO experts, including Brandon of RankIQ are saying how important it is to diversify traffic sources, now more than ever...and Pinterest is one they are talking about."⁠
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With all of these changes, I am NEVER the one to say "purchase my course, it'll fix it all" or "hire me, it will solve your problems"...that's just not me. I respect budgets (I'm a small business owner too, I get it)....and I don't want you to make any rash decisions.⁠
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That being said, I have had a large number of people DM me this week and email me asking about pricing for services/courses (I am assuming because of the above recommendations I am referring to) so I wanted to make it easy for you all to find the links. ⁠
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They are listed at the link in my bio...again, please don't make any rash purchasing decisions (from me or anyone else) BUT If you are ready to hire/purchase a course...I'd be honored to hear from you.⁠
😍Thank you SO much!! 😍Thank you SO much!!
Happy Monday!!⁠ I'm BACKK 🤣 After traveling f Happy Monday!!⁠
I'm BACKK 🤣 After traveling for the last couple of weeks, I am back in the office today and ready to hit the ground running. ⁠
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While I as away...as tends to happen🤣Google rolled out their latest update which I am sure you are aware of. ⁠
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I have seen a LOT of posts In various groups on this update so I won't recap It (if you have questions, let me know and I can point you to an article about it)....but I do have a few things to say based on what I've seen on the interwebs the last few days:⁠
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👉DON'T PANIC...I know, it's difficult. There are a lot of scary comments/posts that I've seen about huge traffic losses from this update, etc. If you have been hit, first I am so sorry- this is so frustrating. Secondly, don't panic. When we panic as humans, we tend to make rash decisions (i..e deleting 300 posts, hiring someone to 'fix it' for $10k, etc.<< all things I've seen happen before). Give it some time. No one knows what will happen, there is a ton of speculation BUT...give it time, don't panic and stay the course. You can absolutely adjust things over time to meet the new best practices but panicking and just throwing everything out you've been doing for the last year(s) is not going to do any good. ⁠
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👉DIVERSIFY...I've preached this a lot but I'm saying it again. Diversify- income streams & traffic sources. Again, don't panic and add 10 new things to your plate but if you haven't been focusing on Pinterest lately, maybe It's time to shift some resources to that for example. ⁠
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👉BUILD YOUR EMAIL LIST...Whether it's creating a new lead magnet, adding a call to action slide to your web stories, creating pins for your existing lead magnet or just simply making your opt in more visible on your site...just do it 🤣⁠
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I've seen a LOT of these changes over the years and the one thing I can say is that bloggers are resilient. Keep on keeping on, try not to get frustrated (I know, easier said than done) and remember your 'why'. 😍
I LOVE seeing results like this! This is the last I LOVE seeing results like this! This is the last 30 days on a client's account...results are for HER pins leading to HER site! 🥳⁠
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It's not too late to book our done-for-you Pinterest services for Q4 but time is running out! Usually, we are fully booked for the remainder of Q4 by mid-October each year. Grab your spot now at the link in my bio!
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Allison Lancaster

Copyright Online Business Solutions by Allison R. Lancaster, LLC · 2022
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