Meet our Founder, Allison Lancaster

My Story:

In 2015, shortly after my son was born and we navigated a challenging two-week NICU stay, I was facing a choice: return to the traditional workforce or create something new that would let me stay home with my baby and support my family.

I started a blog as a creative outlet and quickly fell in love with digital marketing. My writing was syndicated by the Huffington Post and featured on platforms like Scary Mommy and TODAY Parents. But the real turning point came when business owners started reaching out, asking for help growing their online presence.

That’s when I realized I could turn my skills into something bigger.

Since then, I’ve built a boutique marketing company that serves small business owners in the Tri-Cities, TN and worldwide. My incredible team and I focus on real relationships and measurable results, helping entrepreneurs create the time and freedom they deserve.

The heart of this business has always been simple: to help others pursue their purpose, grow sustainably, and achieve the freedom they deserve.

I’ve walked this path, and I’d be honored to walk alongside you as you build what’s next.