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Allison Lancaster

Allison Lancaster

Online Business Management & Virtual Assistant Coaching

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I was on a call yesterday with a client who said " I was on a call yesterday with a client who said "I am so glad that I have you in my corner for Pinterest...several SEO experts, including Brandon of RankIQ are saying how important it is to diversify traffic sources, now more than ever...and Pinterest is one they are talking about."⁠
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With all of these changes, I am NEVER the one to say "purchase my course, it'll fix it all" or "hire me, it will solve your problems"...that's just not me. I respect budgets (I'm a small business owner too, I get it)....and I don't want you to make any rash decisions.⁠
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That being said, I have had a large number of people DM me this week and email me asking about pricing for services/courses (I am assuming because of the above recommendations I am referring to) so I wanted to make it easy for you all to find the links. ⁠
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They are listed at the link in my bio...again, please don't make any rash purchasing decisions (from me or anyone else) BUT If you are ready to hire/purchase a course...I'd be honored to hear from you.⁠
😍Thank you SO much!! 😍Thank you SO much!!
Happy Monday!!⁠ I'm BACKK 🤣 After traveling f Happy Monday!!⁠
I'm BACKK 🤣 After traveling for the last couple of weeks, I am back in the office today and ready to hit the ground running. ⁠
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While I as away...as tends to happen🤣Google rolled out their latest update which I am sure you are aware of. ⁠
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I have seen a LOT of posts In various groups on this update so I won't recap It (if you have questions, let me know and I can point you to an article about it)....but I do have a few things to say based on what I've seen on the interwebs the last few days:⁠
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👉DON'T PANIC...I know, it's difficult. There are a lot of scary comments/posts that I've seen about huge traffic losses from this update, etc. If you have been hit, first I am so sorry- this is so frustrating. Secondly, don't panic. When we panic as humans, we tend to make rash decisions (i..e deleting 300 posts, hiring someone to 'fix it' for $10k, etc.<< all things I've seen happen before). Give it some time. No one knows what will happen, there is a ton of speculation BUT...give it time, don't panic and stay the course. You can absolutely adjust things over time to meet the new best practices but panicking and just throwing everything out you've been doing for the last year(s) is not going to do any good. ⁠
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👉DIVERSIFY...I've preached this a lot but I'm saying it again. Diversify- income streams & traffic sources. Again, don't panic and add 10 new things to your plate but if you haven't been focusing on Pinterest lately, maybe It's time to shift some resources to that for example. ⁠
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👉BUILD YOUR EMAIL LIST...Whether it's creating a new lead magnet, adding a call to action slide to your web stories, creating pins for your existing lead magnet or just simply making your opt in more visible on your site...just do it 🤣⁠
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I've seen a LOT of these changes over the years and the one thing I can say is that bloggers are resilient. Keep on keeping on, try not to get frustrated (I know, easier said than done) and remember your 'why'. 😍
I LOVE seeing results like this! This is the last I LOVE seeing results like this! This is the last 30 days on a client's account...results are for HER pins leading to HER site! 🥳⁠
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It's not too late to book our done-for-you Pinterest services for Q4 but time is running out! Usually, we are fully booked for the remainder of Q4 by mid-October each year. Grab your spot now at the link in my bio!
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Allison Lancaster

Copyright Online Business Solutions by Allison R. Lancaster, LLC · 2022
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