• Skip to primary navigation
  • Skip to main content
  • Home
  • About Us
  • Business Coaching
  • Services
  • Testimonials
  • Contact Us
  • Blog
  • Shop
  • Free Facebook Group
  • Nav Social Menu

    • Email
    • Facebook
    • Instagram
    • YouTube
Allison Lancaster

Allison Lancaster

Online Business Management & Virtual Assistant Coaching

Why It Matters To Your Business That Kohl’s Is Accepting Returns From Amazon

by

Recently, Kohl’s announced that it would start accepting returns from Amazon. As a mom and frequent Amazon Prime Shopper, I said “yes!” a little too loud as I read the articles about this. Game changing. I’ll admit: I often times drag my feet when it comes to shipping returns back to Amazon. I either don’t have a box to ship the items back in, or don’t want to drag the kids out to the UPS store to drop off the items.

The more that I thought about this recent announcement though, my business wheels started turning. Why would two companies that seemingly have some overlap in products partner on something like this?

At first glance, this may sound like a silly business move. Why is Amazon pushing their customers to shop at Kohl’s? Doesn’t that defeat the purpose? Actually, no. It’s a really smart move, in my opinion! Here’s why (plus some takeaways to use in your own business):

Leaning On Those That Are Smarter Than You: As the world is moving more and more away from retail stores and to online shopping. This is a great move on Kohl’s part. In a world where retail stores are failing one by one, Kohl’s is leaning on Amazon: a giant in the online shopping world.

Takeaway for your business: You NEED to find your tribe. Surround yourself with people who are “smarter” than you. That of course is a relative term. Those people may have another skill set, be ahead of you in terms of how they are running their business, etc. Whatever that may be: surround yourself with a great tribe that knows what it’s like to be a business owner and also can give you real & raw feedback.

Community > Competition. How true! I say this and 100% believe it. Apparently, Amazon & Kohl’s believe it as well. They are partnering together and saying: this makes more sense for us as a business move than doing this thing separately.

Takeaway for your business: While there are a ton of other OBM’s out there, I still truly believe in helping others that are starting their business or are trying to scale it. Even if they do the sameexactthing that I do. I don’t have to give away trade secrets or strategies, but I can offer a helping hand by answering questions or giving solid advice to those who are truly trying their best and working their hardest to grow their businesses. The same is true for you within your business: help others, and again: find your tribe!

You Can’t Be Everything to Everyone. I personally LOVE shopping at Kohl’s. It’s really one of the only stores that I go into frequently. I also shop online at Amazon pretty much everyday. That being said: they both have shortcomings when serving their customers. Kohl’s: their online shopping experience isn’t the greatest, honestly. Amazon: the return process is anything but easy for their customers. By combining the strengths that they both offer: Kohl’s storefront and the Amazon online shopping experience…they are both serving their customers better and realizing that they can’t be everything to everyone…at least not on their own.

Takeaway for your business: Lean on others. See a common theme in this post? I am a horrible graphic designer: so, I have a designer on my team that is amazing. I have clients that are amazing at what they do, but they aren’t so great at backend things such as newsletter management. So, what do we do? We lean on each other to help make our businesses better and serve our clients better.

They Listened To Their Customers. I know that I’m not the only one who has had pains with Amazon’s return process or Kohl’s online shopping process. It’s likely there are others who have expressed these issues to the companies. What did they do? They listened to their customers!

Takeaway for your business: This one is pretty obvious. Listen to your customers. This doesn’t always come in the form of actual verbal (or written feedback), though. Often your sales data will give you this feedback: what are people purchasing? What are the most popular pages on your site? Listening to your customers and collecting some of that data will help you to be strategic about your next moves.

What is your key takeaway from this recent announcement?

Filed Under: Uncategorized

Sign Up for our FREE Resource Library For Business Owners

I was on a call yesterday with a client who said " I was on a call yesterday with a client who said "I am so glad that I have you in my corner for Pinterest...several SEO experts, including Brandon of RankIQ are saying how important it is to diversify traffic sources, now more than ever...and Pinterest is one they are talking about."⁠
⁠
With all of these changes, I am NEVER the one to say "purchase my course, it'll fix it all" or "hire me, it will solve your problems"...that's just not me. I respect budgets (I'm a small business owner too, I get it)....and I don't want you to make any rash decisions.⁠
⁠
That being said, I have had a large number of people DM me this week and email me asking about pricing for services/courses (I am assuming because of the above recommendations I am referring to) so I wanted to make it easy for you all to find the links. ⁠
⁠
They are listed at the link in my bio...again, please don't make any rash purchasing decisions (from me or anyone else) BUT If you are ready to hire/purchase a course...I'd be honored to hear from you.⁠
😍Thank you SO much!! 😍Thank you SO much!!
Happy Monday!!⁠ I'm BACKK 🤣 After traveling f Happy Monday!!⁠
I'm BACKK 🤣 After traveling for the last couple of weeks, I am back in the office today and ready to hit the ground running. ⁠
⁠
While I as away...as tends to happen🤣Google rolled out their latest update which I am sure you are aware of. ⁠
⁠
I have seen a LOT of posts In various groups on this update so I won't recap It (if you have questions, let me know and I can point you to an article about it)....but I do have a few things to say based on what I've seen on the interwebs the last few days:⁠
⁠
👉DON'T PANIC...I know, it's difficult. There are a lot of scary comments/posts that I've seen about huge traffic losses from this update, etc. If you have been hit, first I am so sorry- this is so frustrating. Secondly, don't panic. When we panic as humans, we tend to make rash decisions (i..e deleting 300 posts, hiring someone to 'fix it' for $10k, etc.<< all things I've seen happen before). Give it some time. No one knows what will happen, there is a ton of speculation BUT...give it time, don't panic and stay the course. You can absolutely adjust things over time to meet the new best practices but panicking and just throwing everything out you've been doing for the last year(s) is not going to do any good. ⁠
⁠
👉DIVERSIFY...I've preached this a lot but I'm saying it again. Diversify- income streams & traffic sources. Again, don't panic and add 10 new things to your plate but if you haven't been focusing on Pinterest lately, maybe It's time to shift some resources to that for example. ⁠
⁠
👉BUILD YOUR EMAIL LIST...Whether it's creating a new lead magnet, adding a call to action slide to your web stories, creating pins for your existing lead magnet or just simply making your opt in more visible on your site...just do it 🤣⁠
⁠
I've seen a LOT of these changes over the years and the one thing I can say is that bloggers are resilient. Keep on keeping on, try not to get frustrated (I know, easier said than done) and remember your 'why'. 😍
I LOVE seeing results like this! This is the last I LOVE seeing results like this! This is the last 30 days on a client's account...results are for HER pins leading to HER site! 🥳⁠
⁠
It's not too late to book our done-for-you Pinterest services for Q4 but time is running out! Usually, we are fully booked for the remainder of Q4 by mid-October each year. Grab your spot now at the link in my bio!
Load More Follow on Instagram
Allison Lancaster

Copyright Online Business Solutions by Allison R. Lancaster, LLC · 2022
Accessibility
Privacy Policy Disclaimer & Terms of Use

Manage Cookie Consent
We use technologies like cookies to store and/or access device information. We do this to improve browsing experience and to show personalized ads. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}
Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}