Pinterest February 2020 Changes and Tailwind SmartGuide Feature

If you have spent any amount of time on social media recently, you may have seen posts about the recent updates to Pinterest’s algorithm and the changes they are rolling out. While changes are inevitable and something we see frequently, this set of changes seems to have caused a bit more chatter than past changes. I wanted to take a moment to address this and also give you some suggestions as well as resources that you can refer to instead of rumors that tend to spread on social media. Below you’ll find my takeaways from the latest Pinterest changes and how YOU can use these changes to grow your traffic even more! 

Breakdown of Changes:

Pinterest is focusing on ‘fresh pins’
Fresh Pins are defined by Pinterest as images or videos that they haven’t seen before.*

Questions & Answers:

How Do I Create Fresh Pins?
You can create several images that link to the same blog post, page, or product listing, and each of those would be fresh when saved to Pinterest for the first time. *

How Do I Make More Fresh Pins?
If you currently make one Pin for each blog post, article, product or other piece of content you’re creating, try experimenting with new images, titles, descriptions or even new formats to see what engages your audience.This could involve adjustments like changes to the background photo, changes to the text overlay, border adjustments, or color adjustments, to name a few. Not only will you now have extra Fresh Pins to share, but you’ll also be able to see what sort of variations perform best on Pinterest! *

If you are a current client of ours, there is no need to worry- we have you covered. We are continually updating our strategy to be in line with Pinterest’s best practices and therefore you’ll see us rotating even more of your relevant content in with others’ content to ensure we stay within these guidelines. We DO recommend creating new graphics as time permits to give us a larger library of content to use. If you need assistance creating additional graphics, please let us know – we do offer this as a service!
If you are not a current client, I highly recommend taking a look at your current pinning strategy to ensure it’s in line with Pinterest’s best practices. This recent rollout tells us that Pinterest is closely looking at pinning strategies and that likely means increased account suspensions in the future for those who aren’t following the guidelines. 


Pinterest Best Practices FAQ

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