• Skip to primary navigation
  • Skip to main content
  • Home
  • About Us
  • Business Coaching
  • Services
  • Testimonials
  • Contact Us
  • Nav Social Menu

    • Email
    • Facebook
    • Instagram
    • YouTube
Allison Lancaster

Allison Lancaster

Online Business Management & Virtual Assistant Coaching

Pinterest February 2020 Changes and Tailwind SmartGuide Feature

February 13, 2020 by Allisonrlancaster

If you have spent any amount of time on social media recently, you may have seen posts about the recent updates to Pinterest’s algorithm and the changes they are rolling out. While changes are inevitable and something we see frequently, this set of changes seems to have caused a bit more chatter than past changes. I wanted to take a moment to address this and also give you some suggestions as well as resources that you can refer to instead of rumors that tend to spread on social media. Below you’ll find my takeaways from the latest Pinterest changes and how YOU can use these changes to grow your traffic even more! 

Breakdown of Changes:

Pinterest is focusing on ‘fresh pins’
Fresh Pins are defined by Pinterest as images or videos that they haven’t seen before.*

Questions & Answers:

How Do I Create Fresh Pins?
You can create several images that link to the same blog post, page, or product listing, and each of those would be fresh when saved to Pinterest for the first time. *

How Do I Make More Fresh Pins?
If you currently make one Pin for each blog post, article, product or other piece of content you’re creating, try experimenting with new images, titles, descriptions or even new formats to see what engages your audience.This could involve adjustments like changes to the background photo, changes to the text overlay, border adjustments, or color adjustments, to name a few. Not only will you now have extra Fresh Pins to share, but you’ll also be able to see what sort of variations perform best on Pinterest! *

Overview:
If you are a current client of ours, there is no need to worry- we have you covered. We are continually updating our strategy to be in line with Pinterest’s best practices and therefore you’ll see us rotating even more of your relevant content in with others’ content to ensure we stay within these guidelines. We DO recommend creating new graphics as time permits to give us a larger library of content to use. If you need assistance creating additional graphics, please let us know – we do offer this as a service!
If you are not a current client, I highly recommend taking a look at your current pinning strategy to ensure it’s in line with Pinterest’s best practices. This recent rollout tells us that Pinterest is closely looking at pinning strategies and that likely means increased account suspensions in the future for those who aren’t following the guidelines. 


*Source:

Pinterest Best Practices FAQ

Filed Under: Uncategorized

Sign Up for our FREE Resource Library For Business Owners

Hard work, consistency, and a well-planned out str Hard work, consistency, and a well-planned out strategy that we monitor and adjust as the data changes are all keys to our success with Pinterest. I am so very thankful that we are able to provide results like this for our clients!
I am so excited to share a new feature from Pinter I am so excited to share a new feature from Pinterest today with you. We finally are seeing the ability to add links to idea pins roll out to more and more accounts!⁠
⁠
I just posted a video to my blog and YouTube channel explaining ALL about the feature! You can find both at the link in my bio! ⁠
I love celebrating wins like this with our clients I love celebrating wins like this with our clients! This is 1 week of traffic to a new client's site from Web Stories! 🤩
Ya'll... I can.not. stress this enough...⁠ ⁠ I Ya'll... I can.not. stress this enough...⁠
⁠
If you hire someone to work on your site, social media, Pinterest, etc.⁠
⁠
I am begging you...PLEASE PLEASE PLEASE make sure they know what they are doing. Read their testimonials. Look at their results.⁠
⁠
❌No one should ever guarantee you results (if they do... they're lying...run.) I never guarantee results...ever. I can show you our results over the years for our clients. I can show you our testimonials.⁠
⁠
I can and will not ever ever ever promise you a specific result. There are SO many factors that play into results that it's impossible to promise someone a specific outcome.⁠
⁠
What I CAN promise? I can promise you that I'll do every single thing I can in my power to help you meet your goals. That's my promise to each and every person we work with and I work tirelessly every day to ensure I do everything in my power to make that happen.⁠
⁠
❌Cheaper doesn't always mean better. I understand that we're all on a budget here and I do my best to keep our prices as low as possible but...also, you get what you pay for.⁠
⁠
Over the years, I've cleaned up a ton of messes that others have created for clients. It breaks my heart when we have a new client come to us who has had a bad experience with another service provider.⁠
⁠
I'm not saying this to scare you...we all need help In our businesses.⁠
⁠
I'm also not saying this to push you to hire us (there are many other amazing service providers in this industry that I am great friends with and absolutely adore).⁠
⁠
I'm saying this because I care. I don't want to see you waste valuable time and money. I don't want to see you frustrated with your business.⁠
⁠
I want to see you succeed. I want to see you peaceful and happy and loving your business.⁠
Load More Follow on Instagram
Allison Lancaster

Copyright Online Business Solutions by Allison R. Lancaster, LLC · 2022
Accessibility
Privacy Policy Disclaimer & Terms of Use

Manage Cookie Consent
We use technologies like cookies to store and/or access device information. We do this to improve browsing experience and to show personalized ads. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}
Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}