My Commitment to Human-Created Marketing in an AI-Filled World: Our AI Policy
If you are wondering how AI fits into the work we do together, I want you to hear the answer directly from me.
You get me. My experience, my judgment, and my dedication to your business. Hiring us is not a handoff to an AI tool that you then have to supervise.
After more than ten years in business, I know that the people behind a business matter.
Your readers and customers are not just looking for another graphic or another piece of content. They are deciding who to trust.
Allison Lancaster
My commitment when it comes to imagery
I do not use AI to generate the Pinterest graphics we create for clients. We use your content and photos to create content by hand, with your branding, your audience, and the purpose of the content in mind.
That means looking at what makes sense for YOUR site. Which photo best represents the content? Is the text readable? Does the graphic accurately reflect what someone will find when they click? What can we learn from your account’s performance? What is your audience looking for right now?
Those decisions deserve attention. Having a tool produce a graphic is not the same as knowing that graphic is right for your business.
Where AI can help, and where I keep responsibility
I am not 100% anti-AI, that is not what this is about. There is a place for tools that help organize information, sort a list, or support data analysis. But assistance is not the same as handing over creativity or judgment.
My commitment is to remain responsible for the recommendations I make and the work we deliver. A tool’s output is not a substitute for understanding your goals, checking details, or deciding whether something makes sense for your audience.
When we work together you get human interaction and guidance for your brand. You can ask me why I recommend a particular approach. You can tell me something does not feel like your brand. Those conversations are part of working together, not an inconvenience to automate away.
Automation still needs someone paying attention
An AI tool is only as current as the information it can access. Without fresh account data and someone interpreting it, an automated workflow can keep repeating an approach that is no longer working.
That can cost you time and opportunities for traffic or revenue. Alternatively, you become the person checking everything and deciding when to change direction, which is work you were hoping to hand off.
A human can miss things, too. The difference I commit to is paying attention, questioning what the numbers mean, and adjusting our approach for your business rather than leaving it on autopilot.
You should not have to manage the help you hired
A recent client came to me after spending hundreds of dollars and at least 15 hours trying to get AI pin creation working. She was prompting, checking descriptions, correcting graphics, and troubleshooting instead of getting the relief she wanted.
She told me, “Had I just hired you in the first place I would have saved so much money, time and sanity…the human touch really IS the difference.” She also was in the midst of Q4 with no new content she was comfortable having go out on social media platforms (opportunity cost IS a real thing).
DIY automation can work well for some people. But most of my clients hire me because they do not want to manage marketing themselves. They want someone who can take ownership, make informed decisions, and follow through.
What is the real cost of doing it yourself/with AI?
The subscription price is not the whole cost. Here is one example:
| What you are comparing | DIY with AI tools | Working with me |
|---|---|---|
| Monthly cash cost | $100 AI tool + $50 scheduler = $150 | Fresh-pin creation from $229; $379 for output comparable to this client’s needs |
| Your time | In this example, 15 hours × $25 = $375 in time value (we KNOW $25/hr is a low rate as well) | The goal is to take work off your plate, with your input and approvals still part of the process |
| Combined cost | $525 in software costs and time value for a month with 15 hours of work | $379/mo |
| Who handles the work? | You prompt, check, correct, and troubleshoot | I do, you are completely hands off AND you get the peace of mind of knowing a human is handling the work. |
| Creative direction | You guide and evaluate the output | Human-created pins informed by your content, audience, data, and my 10+ years in business |
What you can expect when we work together
I cannot promise that every pin will take off or that an account will never have a difficult month. What I can commit to is thoughtful, human-created work, honest communication, and decisions informed by your content, your data, and your goals.
You have worked hard to build your business. My job is to support that work, not erase what makes it yours.
If you are looking for Pinterest management, Facebook management, or marketing strategy and coaching, reach out and tell me what you would like help taking off your plate.
Our AI Policy:
We stand for human creators and small business owners, not AI-generated substitutes for their work. We do not use AI-generated imagery or AI schedulers, etc. in your marketing. Your original content deserves human-created designs and decisions guided by experience, data, and an understanding of your audience. You get my experience, our team’s care, and accountability for what we create.
